I began with an accurate content and SEO strategy to kickstart her blog.

We started brainstorming possible ideas for content and decided to split the content into:

– Pillar content (the big articles about the main topics)

– Cluster content (shorter articles that get very granular on hyper-specific topics related to their live chat service)

So, I started by asking myself: ”What is an interesting topic that can help my audience solve a pressing pain point they have?”

The idea I came up with was writing a general blog about the benefits of live chat. This way, we could also easily interlink the other cluster articles in the future.

This article piques my audience’s interest because business owners are always looking for new ways to increase profits, and nailing your customer support is one of them.

Once I had the topic, I did an extensive research, which allowed me to:

– Nail the search intent for the target keyword (live chat benefits)

– Find a long-tail keyword with high monthly searches and low difficulty (using SEMrush)

– Have at least 3 reputable sources to increase my article’s authority

– Have unique bits of information to make my article unique from the rest

On top of that, I also added:

– Proper formatting to improve readability

– A table of contents for skimming

– All the SEO best practices (meta description, alt text, suitable keyword density, and the main keyword in the H1, H2s, and first paragraph)

– Animated graphs and high-quality images

– A strong CTA to make people engage

– Proper editing with Grammarly and Hemingway

After publishing the articles, the content has achieved:

– Increased followers for her social media

– Increased likes and comments (50+ likes and comments on social media)

– Positive comments from people in the industry

– Increased views and leads