My solution to write an article that gets more interactions was to start with a suitable content and SEO strategy.

I started by asking myself: ”What is a topic that can help my Saas audience solve a pressing pain point they have?”

The idea I came up with was writing a blog about project management tools, in a detailed review between arguably the two best software.

Project management is always a hot topic because it can easily make or break your business. Which means that choosing the right software for your specific business is critical.

I decided to write a detailed but comprehensible, face-to-face review with real-life examples to put each software’s pros and cons against each other.

Once I had the topic, I did an extensive research, which allowed me to:

– Nail the search intent for the target keyword (project management)

– Find a long-tail keyword with high monthly searches and low difficulty (using SEMrush)

– Have at least 3 reputable sources to increase my article’s authority

– Have unique bits of information to make my article unique from the rest

On top of that, I also added:

– Accurate formatting to improve readability

– A table of contents for skimming

– All the SEO best practices (meta description, alt text, suitable keyword density, and the main keyword in the H1, H2s, and first paragraph)

– Animated graphs and high-quality images

– A strong CTA to make people engage

– Detailed editing with Grammarly and Hemingway

After publishing the article, the content has achieved:

– Increased followers

– Increased likes and comments

– Positive comments from people in the industry

– Increased views