Medium

Medium is an online publishing platform that allows content creators to share their thoughts and help readers with free valuable content in different niches.

The Problem

Medium has lots of diverse content, however, most of it lacks depth, is very short (no more than 1,000 words,) and is inconsistent in quality, which makes most of the blogs on the platform completely invisible. On top of that, I noticed that most Fitness articles on Medium lacked:

  • SEO optimization
  • Substantiated claims
  • High-quality visuals
  • Search intent consideration
  • Content strategy
  • Reputable sources
  • Strong headline
  • Strong introduction
  • Attention to details
  • Structure
  • In-depth research

The Solution

I decided to start with an appropriate content and SEO strategy to write an article that gets more interactions.

I began by asking myself: ”What is an interesting topic about Fitness that can also help my audience solve a pressing pain point they have?”

The idea I came up with was writing a blog about how VR fitness will revolutionize the industry in the near future.

This article piques my audience’s interest because VR fitness isn’t something as common as your ”5-minute ab workout”, but it also solves a big issue:

Getting in shape without getting bored or leaving your home.

Once I had the topic, I did an extensive research, which allowed me to:

Nail the search intent for the target keyword (VR Fitness)

Find a long-tail keyword with high monthly searches and low difficulty (using SEMrush)

Have at least 3 reputable sources to increase my article’s authority

Have unique bits of information to make my article unique from the rest

On top of that, I also added:

Suitable formatting to improve readability

A table of contents for skimming

All the SEO best practices (meta description, alt text, suitable keyword density, and the main keyword in the H1, H2s, and first paragraph)

Animated graphs and high-quality images

A strong CTA to make people engage

Detailed editing with Grammarly and Hemingway

The Results

After publishing the article, the content has achieved:

Increased followers

Increased likes and comments

Positive comments from people in the industry

Increased views

Click HERE to read the full article

“On a serious note, his work is perfection in prose, and the clients keep coming back for more. He has been helping me develop the business and has played a significant role in its success.”

Jen J.CEO, Jenka.biz

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