My idea was to start with a suitable content and SEO strategy first.

We started brainstorming possible ideas for content and decided to split the content into:

– Pillar content (the big articles about the main topics)

– Cluster content (shorter articles that get very granular on hyper-specific topics related to their live chat service)

So, I started by asking myself: ”What is an interesting topic that can help my audience solve a pressing pain point they have?”

The idea I came up with was writing about multilingual customer service, which is closely related to the multilingual website article.

To cater to your global audience, you need a multilingual website, but you must also complement that with top-notch multilingual customer support.

This blog hooks my readers in because nailing your multilingual support is no walk in the park, but it’s crucial to sell to a global audience.

Once I had the topic, I did an extensive research, which allowed me to:

– Nail the search intent for the target keyword (multilingual customer service)

– Find a long-tail keyword with high monthly searches and low difficulty (using SEMrush)

– Have at least 3 reputable sources to increase my article’s authority

– Have unique bits of information to make my article unique from the rest

On top of that, I also added:

– Proper formatting to improve readability

– A table of contents for skimming

– All the SEO best practices (meta description, alt text, proper keyword density, and the main keyword in the H1, H2s, and first paragraph)

– Animated graphs and high-quality images

– A strong CTA to make people engage

– Proper editing with Grammarly and Hemingway

After publishing the articles, the content has achieved:

– Increased followers for her social media

– Increased likes and comments (50+ likes and comments on social media)

– Positive comments from people in the industry

– Increased views and leads